A milestone for AllPlant this year: it is 25 years ago that the company was founded

• Posted on 22 August 2023

More than 30 years ago, Simon’s career started at a tissue culture laboratory, where he was responsible for the sales of Lilium. He always had the idea in the back of his mind to start a business of his own. “But the timing was not ideal back then. More or less, I started with perennials as an alternative, a few customers asked me for propagation of various perennials from tissue culture. So, I started to focus on Heuchera and Hosta. It began with small quantities, but I was fortunate that the market was in full swing and that I could expand the company.”